书名肯定不行 The book title doesn't work.
卖不出去 It won't sell well.
人比黄花 (The title comes from "人比黄花瘦.") See notes below.
文了 (literally) It's too "academic." (Only those trained in classics
也温了 It's also too vague. (温 means "not too hot and not too cold (lukewarm)." I think the man is trying to say that the title doesn't hit the sweet spot: it's "in-between" and needs more work.)
指向性不明 Readers don't know what you are referring to. (This line helps you understand "也温了.")
Notes on "人比黄花" (which comes from "人比黄花瘦")
From Baidu Baike
人比黄花瘦 comes from a 词 (ci2) written by 李清照 (li3 qing1 zhao4). "黄花"
is "菊花", chrysanthemum. "瘦" is thin. The poet compares herself with
the flower to illustrate her weary look (because she misses her
In 《新结婚时代》, after the man refused to use the title "人比黄花", the editor (girl in pink with a ponytail) joked about changing it to "地下通道的无头女尸" (headless body found in the tunnel), which is more literal and "catchy."