Just like the title said, what does 软文 and 小号 mean in intenet slang?
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On the Internet, 軟文 means an article intended as advertisement but disguised as ordinary posts. 小號 means the auxiliary accounts, referring to the usual practice of cyber forum participants maintaining multiple accounts so that his or her posts can be bumped up or appeared as if well received.
I haven't speak Chinese for long time(I am a Chinese!!) but I think 小号 means go to the toilet.