New answers tagged traditional-chinese
Simplified characters are used in mainland China, but in Taiwan, Hong Kong, and Macau, traditional characters are much more likely to be used. In Hong Kong at least (possibly Taiwan and Macau as well), simplified characters are pretty rare in usage, though most people will be able to read them anyway.
Traditional characters are standard in Taiwan. Taiwan might be the biggest market for traditional characters, although they are certainly known in many other areas, such as Hong Kong.
Simplified Chinese is used throughout mainland China, though pretty much everyone can read the Traditional also. Traditional Chinese tends to still be used in places like Malaysia, Singapore, etc. If you're marketing to mainland China then you probably want Simplified. Alternatively, do both.
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