I'm hoping to work my way through the Chinese tv series 新结婚时代, looking up new vocab, learning it as I go and I'm hoping to understand it all as I work through it.

Already in the first few lines I've come across the following dialogue which is rather hard to work out:


  • The name of the book certainly won't do
  • It'll never sell
  • ?
  • ?
  • ?

I understand that the name of the book is probably untranslatable as it's some literary reference... but any ideas about the last two lines?

  • can you tell me which episode it is when you came across these lines? I want to review it to find more context, so I can give you a more 'precise' answer.
    – Huang
    Mar 21 '12 at 5:03
  • @Huang: It is the first episode.
    – Jack
    Mar 21 '12 at 6:19
  • I just watched it, and I agree with @gonnastop.
    – Huang
    Mar 21 '12 at 12:01
  • As a native Chinese writer, I don't know what the last three lines talk about. Apr 4 '12 at 9:10
  • Can we fix the title? Make it an actual question.
    – Alenanno
    May 28 '12 at 22:08

书名肯定不行 The book title doesn't work.

卖不出去 It won't sell well.

人比黄花 (The title comes from "人比黄花瘦.") See notes below.

文了 (literally) It's too "academic." (Only those trained in classics would understand.)

也温了 It's also too vague. (温 means "not too hot and not too cold (lukewarm)." I think the man is trying to say that the title doesn't hit the sweet spot: it's "in-between" and needs more work.)

指向性不明 Readers don't know what you are referring to. (This line helps you understand "也温了.")

Notes on "人比黄花" (which comes from "人比黄花瘦")

From Baidu Baike


Rough translation:

人比黄花瘦 comes from a 词 (ci2) written by 李清照 (li3 qing1 zhao4). "黄花" is "菊花", chrysanthemum. "瘦" is thin. The poet compares herself with the flower to illustrate her weary look (because she misses her husband dearly).

In 《新结婚时代》, after the man refused to use the title "人比黄花", the editor (girl in pink with a ponytail) joked about changing it to "地下通道的无头女尸" (headless body found in the tunnel), which is more literal and "catchy."

  • This is a good example of "标题党" that is very common to see in network and media nowadays. A "good" title to attract the readers.
    – Huang
    Mar 21 '12 at 12:09
  • @Huang Indeed! Feel free to edit my answer!
    – gonnastop
    Mar 21 '12 at 13:19
  • @gonnastop Interesting explanation, thx.
    – Bojin Li
    Mar 21 '12 at 18:46


The title of the book is not good at all.


It doesn't help promoting selling.


人比黄花 (Is this the title of the book?)

文了 也温了

gonnastop explained very well.

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