I just got a push notification:
and it's not the first I've gotten with the English word "word" in it.
Here's a quick baidu:
新闻| Word天,这款润滑油要逆天! 1小时前 搜狐汽车
厉害word哥!武警总队高标准完成马拉松警卫任务 5小时前 凤凰网
厉害了word亲 国美超市生活百货9.9元最后一天限时秒杀 10小时前 新浪新闻
What's the meaning/reason for sudden influx in usage of English word "word" in Chinese?