How to separate the words in the phrase 博格瑞牌法兰希小金文奶酪 & match it to the word translation in english

Question

I'm trying to make a word to word correspondence of the following sentence from chinese to english:

博格瑞牌法兰希小金文奶酪

Borgri Franchi Small Cheese [Google Translate]

The translation from google translate didn't made much sense. What is "borgri" and "Franchi"?

I'm trying to do a word by word translation but I'm having difficulty of separating the chinese characters into "words" that make up that chinese sentence so that I later could match it with the corresponding translated word in the english translation. But I'm having difficulty finding the boundary of each word.

In google translate, I tried to separate a word by adding the next character and seeing how it would translate into english, but this proves difficult because each time I add or reduce the next character the meaning differs from the previous one and thus becomes inconsistent.

This sentence was an example of what I'm trying to translate. It's written in a cheese product with the brand Bongra*n Gerard (replace * with i) (often abbreviated as B.G. It's a brand from France).

Answer 1

The difficulty here is not just word parsing, but the localisation that the manufacturer has imposed. It's their product, so it's their rules.

博格瑞牌法兰希小金文奶酪

Let's parse this by highlighting the main content words

博格瑞牌法兰希小金文奶酪

Someone with some knowledge of cheese will recognise 金文奶酪 = Camembert (cheese). Some may even know that it can come in several sizes. That leaves the brand name and the product name.

博格瑞 牌 法兰希 小金文奶酪

Those familiar with French geography in Chinese will see the art of translation in the product name: the Île-de-France in Chinese is called 法兰西岛 (although actually most local Chinese call it 巴黎大区 or 大巴黎区, which is not the official French definition of le Grand Paris).

A slight change of 西 to 希 for euphonic reasons, and you have the makings of a highly exportable product name.

The brand name has been shortened from its "assigned" Chinese version to something with three characters or less. This means that with 牌 it forms four characters, again producing that euphonic effect, so desired in marketing.

Answer 2

博格瑞 the name of the product brand

牌 means brand

法兰希 French, but it should be 法兰西

小 small

金文奶酪 camembert, also 卡门贝尔奶酪

You can not translate it word by word, you have to re-order them

Borgri Small French Camembert??