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I found this old airline advert with a “slogan” using 3 by 3 words:

生於斯 情所依

In context, there is a huge calligraphy of 家, which means home. So the first three characters i would interpret as “i was born here (at home)”, but i cant decipher the last character of the first trio. The second trio, entirely i have no idea of.

What does this mean? It feels very poetic. But i also feel it is a bit uncharacteristic because i usually find slogans like this to be 4 by 4 words, not 3 by 3.

Is this entirely common?

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生 = 出生 =born

於斯 = in here

情 = 感情 = emotion/ feeling

所依 = 所依屬 = that belongs to

生於斯,情所依 = (I was) born here, where (my) feeling belongs to (出生在這裡,我的感情所屬的地方)

The slogan is to remind the viewers of their birthplace which they love, to incite homesickness (煽動鄉愁), and encourage travel (鼓勵旅行)

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生於斯 情所依

生長在那裡 感情的歸依(屬)

生長的地方就(總)是感情的牽掛

The slogan is to induce the fond memory of where the traveler was born and grew up to encourage travel to that place.

Note:

斯 can be interpreted as "passed" (過去的) as in "逝者如斯".

依 has many meanings and uses, including "牽攀,不捨" as in "臨別依依; "still", "依然,依就".

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