I came across this interesting smoking ad from Hong Kong, but while I understand a good number of the characters, its hard for me to piece together everything that is being said here:

enter image description here

From what I can see, it is written from right to left, the top part saying that it is a "golden brand" that smells good. The black box looks like it says its been preserved for three years and I'm guessing its from America (cant make out the part next to it but it looks like "sth...美國." The rest I'm mixed on understanding what it says.

  • 1
    Just in case you didn't know, the character in the ad is 老夫子(en.wikipedia.org/wiki/Old_Master_Q), created by Hong Kong manhua artist Alfonso Wong.
    – KC Wong
    Commented Sep 19, 2022 at 5:49
  • Thats awesome. Thanks for the trivia.
    – user31212
    Commented Sep 19, 2022 at 6:57

2 Answers 2


Long gone are the days when companies would advertise cigarettes

enter image description here

You can see the brand is "World" on the package, 金牌 (Gold medal) is a Chinese name created by the Hong Kong seller

  • That's awesome. Thank you for the translation. Part of the allure of this ad for me is its archaic style haha
    – user31212
    Commented Sep 18, 2022 at 8:23

the text, and it’s interpretation is:


why do the golden brand filter cigarettes taste so good


because it’s selected [from] processing


3 years “storing” (i guess there should be a specialised term in tobacco industry) of american


virginia (a us state)


tobacco leaf [for] fabrication


smooth throat, adequate flavour


the american golden brand filter cigarettes


inhale one, american golden brand cigarette

“吸” in “吸煙”, smoking cigarette is, vernacular chinese; in colloquial cantonese, we use “煙” for cigarette smoking 😸


feeling clam / better, everything’s all right

these two cantonese verses might be interpreted differently, depend son the context 😸

have fun :)

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.