Just like the title says, what does 软文 and 小号 mean in internet slang?

For example:


  • Can you give some context?
    – user4072
    May 27, 2014 at 9:54
  • 还有就是严禁那些动不动就说是软文或小号的人发言
    – null
    May 27, 2014 at 10:06
  • 2
    软文 is an implicit advertisement; 小号 on a online forum means a non-primary account of the user -- a user may have many accounts, but only one or two are most active. He uses other accounts to boost the popularity of his own posts, or to post something that he doesn't want others to find out the poster...
    – user58955
    May 27, 2014 at 10:55
  • 小号 means alt characters in gaming. A non-primary account of forum (sockpuppet) is better called 马甲. There is slight difference. In the context you provided, 小号 means sockpuppet but I prefer to use 马甲.
    – hrzhu
    May 29, 2014 at 9:12

2 Answers 2


On the Internet, 軟文 means an article intended as advertisement but disguised as ordinary posts. 小號 means the auxiliary accounts, referring to the usual practice of cyber forum participants maintaining multiple accounts so that his or her posts can be bumped up or appeared as if well received.


I haven't speak Chinese for long time(I am a Chinese!!) but I think 小号 means go to the toilet.

  • which is not common on the Internet.
    – phoeagon
    May 27, 2014 at 11:09
  • thanks, I might use it someday :). Can you clarify whether 小号 is 大便 or 小便?
    – null
    May 27, 2014 at 11:15
  • 1
    小号is 小便, mind that the officially meaning of 小号is a trumpet.
    – tommyip
    May 27, 2014 at 11:30
  • 1
    @Red2awn:thanks, so 大号 means 大便 ? :D
    – null
    May 27, 2014 at 12:19
  • 2
    – Victor
    May 27, 2014 at 13:03

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