Just like the title says, what does 软文 and 小号 mean in internet slang?

For example:


  • Can you give some context? – user4072 May 27 '14 at 9:54
  • 还有就是严禁那些动不动就说是软文或小号的人发言 – null May 27 '14 at 10:06
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    软文 is an implicit advertisement; 小号 on a online forum means a non-primary account of the user -- a user may have many accounts, but only one or two are most active. He uses other accounts to boost the popularity of his own posts, or to post something that he doesn't want others to find out the poster... – user58955 May 27 '14 at 10:55
  • 小号 means alt characters in gaming. A non-primary account of forum (sockpuppet) is better called 马甲. There is slight difference. In the context you provided, 小号 means sockpuppet but I prefer to use 马甲. – hrzhu May 29 '14 at 9:12

On the Internet, 軟文 means an article intended as advertisement but disguised as ordinary posts. 小號 means the auxiliary accounts, referring to the usual practice of cyber forum participants maintaining multiple accounts so that his or her posts can be bumped up or appeared as if well received.


I haven't speak Chinese for long time(I am a Chinese!!) but I think 小号 means go to the toilet.

  • which is not common on the Internet. – phoeagon May 27 '14 at 11:09
  • thanks, I might use it someday :). Can you clarify whether 小号 is 大便 or 小便? – null May 27 '14 at 11:15
  • 1
    小号is 小便, mind that the officially meaning of 小号is a trumpet. – tommyip May 27 '14 at 11:30
  • 1
    @Red2awn:thanks, so 大号 means 大便 ? :D – null May 27 '14 at 12:19
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    最近的中文流行语中,“小号”的意思是在论坛上故意额外注册的另一个账号。最主要使用的账号叫做“大号”;不常用的那个“傀儡账号”叫做“小号”。 – Victor May 27 '14 at 13:03

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