The only meaning of 博眼球 I've been able to come across is the following from a 百度知道 answer:


but is it really that simple, is that all it means? 'An eyeball-turner?'

What does 博 mean here?

Where did this word originate from?

The pictures associated with this word seems to show that it is of a more perverted nature but it is also used in a more normal fashion elsewhere, e.g.: 漳州:商家为博眼球 促销竟请来"毛主席".

4 Answers 4


The word is usually used with another word (or ).

The meaning of here is also the same as , which means get, or more precisely to get.

When you translate it into English, I'd use to attract instead.

So the whole sentence could be To attract more eyeballs.

  • 2
    or "eye-catching" Sep 16, 2014 at 9:59
  • @AngelLeliel haha good one.
    – Justin XL
    Sep 16, 2014 at 11:26
  • 博 is bet,I think
    – sfy
    Sep 16, 2014 at 14:25
  • @Jacob, nope, I know where you are coming from. But it's not the same as 赌博. Try to think of it as in 博取众家之长.
    – Justin XL
    Sep 17, 2014 at 0:31
  • 1
    @JustinXL Those questions started me thinking Chinese seriously.Though I am from China,many learners knowing Chinese more than me,I am a learner ,too.And this is also helpful for me to learn English.
    – sfy
    Sep 17, 2014 at 3:12

Actually, 博 and 搏 are the same word in ancient, it means to fight, to confront with another man, and 博眼球 means confront with others to win eyeball(eye-catch instead), so it means to draw and win attention from others. And, if you see 搏眼球,that's correct too. Besides, 赌博,here 博 also has the meaning to confront others (or sometime like fate) in the gambling.

  • 博 and 搏 are the same word in ancient, Where did you get this from??
    – Justin XL
    Sep 17, 2014 at 1:10
  • 1
    I don't know if you can understand this: 实际“博”字是标准的形声字,其本义在金文中和演变过程已经详细考察与研究,为搏斗之搏本字,大通也含义当是一种假借义。后世假借义行,本义废,故造“搏”字代替其本义。
    – user6365
    Sep 17, 2014 at 2:05
  • Interesting, didn't know that. But still, I think the meaning is more towards in this particular case.
    – Justin XL
    Sep 17, 2014 at 5:24

博 gamble for

眼球 eyeballs (here means attention)

博眼球 compete for attention


Get people's attension by some means.

It often use as derogatory sence and your example is this type. 博 means get something with please or powerful way, like joked to let people see him.

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