This question is about choosing a proper English word for a Chinese phrase.

Let there be given the sentence "What is the "定位" in the market of our products?" Then, what are the proper English words for "定位" in the given sense? I might just use such as "placement" or "position" for it, but I am really not sure about the propriety.

I really need your help.

  • 产品定位 - MBA智库百科 产品定位(Product positioning)产品定位就是针对消费者或用户对某种产品某种属性的重视程度,塑造产品或企业的... Sep 21, 2014 at 22:18

4 Answers 4


Typically one would "position" a product in the marketplace. If you are in the act of doing something (process is active now) then the phrase would be "positioning" [a/our/the] product in the marketplace. I would suggest you take a look at your proposed word choice in Jukuu.com. Plugging in the word for "position," yields the following usages:


"Positioning" on the other hand seems to give something closer to what you want. BTW - Here are some sample sentences, just to be sure (the website has many more).

1.  Their segregated positioning subtly and silently indicates that caution should be taken in their use.
-- 来源 -- About Face 3交互设计精髓 好评(14)  差评(0)    

2.  In a fixed-head magnetic disk unit, a support and positioning element for a read / write head.
-- 来源 -- 英汉 - 辞典例句  好评(17)  差评(5)    

3.  global positioning system
-- 来源 -- 英汉 - 翻译样例 - 行业 好评(10)  差评(0)    

4.  The accurate positioning of an entity relative to a reference.


  • 1
    Just want to add that I think 產品定位``Product positioning came from English first as well as commerce, business and marketing.
    – Pete C.
    Sep 22, 2014 at 11:57

"How are our products positioned in the market?"


I think in your given sentence, you can translate "定位" as "role". To be specific, "定位" means the role you want your products to play in the market (in this sentence). In another words, you can also say "What is the 角色定位 in the market of our products". As a Chinese, I can explain to you considering both grammar and context.

If subject is man, then it is related social/mentality state, if subject is a product, then it says, what is targeted customer.

First, split "定位" into "定" and "位". "位" means "location/place" without doubt. For "定", let us first assume it's a verb. Then "定" means "determine/choose" in this phrase. If we assume "定" is descriptive, then it means "determined/fixed". In this sense, it means the position/place is determined/chosen (by somebody or whatever).

So if "定" is a verb, "定位" will be a phrase used like a verb. It means "determine the location/place". So if "定" is descriptive, "定位" will be a phrase used like a noun. It means "the chosen location/place".

Now let's go back to your question. You asked: what is the "定位" in the market of our products. Here "定位" is a noun. Imagine you are a product manager and you have a new product. When you are designing/promoting your products to the market, the more customers, the better. Then you will think about: what makes a customer buy the product? What is the role of your products to the customers in market? What kind of role will obtain the most customers?

I know I am a little too talkative, but I hope I helped!

  • Good attitude, wrong approach. I think it's a jargon. Unless there is a Chinese definition, i'd rather not use it. Sep 21, 2014 at 22:15

The meaning of a word is not a word. One need to reflect what a word means before he translates it into another language.

Here is a wiki definition in the scope of marketing:

Although there are so many different definitions of brand positioning, probably the most common is: identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition

Source http://en.m.wikipedia.org/wiki/Positioning_(marketing)#Definitions

  • Thank you for your attention. Meaning is not what was asked for :)
    – Yes
    Sep 22, 2014 at 0:05
  • For example, There is only one person who can position us directly at the head of world's civilization. His name is Bertrand Russell. Sep 25, 2014 at 22:32

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.