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What does the incription on the side say?

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Usually question that asking for translation without showing a prior effort by the poster would be closed, but this poem needs some interpretation that's beyond beginner's ability

From right to left

天下賞花惜花人 - People in the world who enjoy and cherish flower

更添梅花一縷香 - Add one more fragrance from the plum flower

康尔 /Kāng'ěr/ (it is either the author's name or the brand name of the product)

I would interpret it as: 'one more beautiful thing for someone who enjoys and loves beautiful things'

According to this post

「天下賞花惜花人,更添梅花一縷香。」意思是因為賞花的人珍惜花,所以給花又增加了一縷清香

Because there are people who enjoy and cherish flower, a lovely fragrance (a metaphor for good reputation) is added to flower

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